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3.10.2011

The Top 10 B2B Marketing Mistakes...And How to Avoid Them, Free DH Communications eBook

The Top 10 B2B Marketing Mistakes...And How to Avoid Them, Free DH Communications eBook

A crowd-sourced eBook lead by Dianna Huff and Mac McIntosh. They asked their respective networks to submit the top ten B2B marketing mistakes they see other marketers making. From email to social media, people expressed their opinions – and often quite passionately!
Are the results surprising? Yes and no. You can find reams of blog posts, reports, articles, etc. full of how-to-do-it-right information. Yet, despite all of this information, you can still find many B2B Websites that aren't optimized and companies that throw their unqualified "leads" at sales. Long story short, we all know marketing for B2B has changed. However, the principles underlying great marketing – that is, marketing that gets results ("Show me the money, honey!") – have not.



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2 comments:

Alex Carlson said...

Hey nice information, really enjoyed this post. Very informative post, thanks for sharing.

Thanks,
James

You Mother Lover said...

Your welcome! Have you downloaded the ebook? What did you think of the information in it?

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