Twitter Means Business – How Microblogging Can Help or Hurt Your Company, Free Happy About eBook Excerpt

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Twitter Means Business – How Microblogging Can Help or Hurt Your Company, Free Happy About eBook Excerpt

In this ebook excerpt, learn what Twitter is, how your company can benefit from using it and what you can expect from the rest of the book.

Millions of Internet users have fallen in love with the Twitter "microblogging" service, which lets them swap brief text "tweets." Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands. Given the passion and high profiles of "Twitterverse" denizens, the service has evolved into a vital early-warning system for businesses seeking to stave off criticism, and as a way to build better relationships with customers. That is why companies need to know Twitter. Embracing it can help a business thrive; ignoring the service could well hurt it. For companies unfamiliar with Twitter, this book serves as a field guide. They will get a Twitterverse tour, and learn about the dozens of firms big and small that have harnessed Twitter as a powerful, flexible business tool. The bottom line: Twitter means business. This is an excerpt from the book "Twitter Means Business" by Julio Ojeda-Zapata. To fully understand the privacy of Facebook and how it's likely to evolve, you need to understand one thing...Facebook executives want everyone to be public.  As the service evolves, executives tend to favor our open access to information, meaning information you think is private will slowly become public, but that doesn't mean you can be private if you want to. Facebook gives its users the option to lock things down, but users need to be aware of their controls, how to use them and how to prepare for future Facebook privacy changes. Facebook has not and will not make information obvious, and that's where this guide comes in. With this free guide you will also receive daily updates on new cool websites and programs in your email for free courtesy of MakeUseOf.