The Facebook Marketing Update - Spring 2011, Free HubSpot, Inc. eBook

The Facebook Marketing Update - Spring 2011, Free HubSpot, Inc. eBook



"The Facebook Marketing Update - Spring 2011"

Learn how to use The Open Graph to connect with your market, and more.

With approximately 600 million users Facebook is the center of the social media universe. It's also a treasure trove for marketers - provided you know how to make the most out of its plentiful opportunities. Prepared by Who's Blogging What and written by marketing professionals who practice what they preach, The Facebook Marketing Update - Spring 2011 will show you how to:

• Optimize the Like button and the Open Graph to improve engagement
• Use iFrames for custom Facebook page content
• Optimize the Facebook page for search
• Create a contest that will accomplish almost any conversion goal
• Use Facebook Connect for ecommerce
• Make the most out of Facebook Places and Deals
• Take advantage of the significant upgrade to Facebook Comments plug-in
• Apply best practices to advertising on Facebook

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