Data Quality: A Survival Guide for Marketing, 21st Century CMO, Top 5 Marketing Case Studies. Free Reports

Data Quality: A Survival Guide for Marketing, Free SAP Guide

Surrounding the data and storage application are people, processes, standards, and technologies used to manage that data.

This Guide from SAP Business Objects focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.

MarketingSherpa's Top 5 Mobile Marketing Case Studies & How-tos, Free HubSpot, Inc. eBook

Proven marketing strategies to take full advantage of mobile's growing influence.

According to Morgan Stanley, in five years there will be more mobile internet users than desktop internet users. If you are thinking mobile (and you should be), MarketingSherpa's Top 5 Mobile Marketing Case Studies & How-tos will provide you with ways to succeed in marketing your products and services to the growing market of mobile users. In this eBook you'll find out: How a travel website tested mobile versions of selected pages, and increased page views and conversions. How one sports online retailer set out to clean up their email list and in the process also birthed a mobile marketing program. How a pizza restaurant chain used SMS (Short Message Service or text messaging), a contest and direct mail to increase membership in a loyalty program by 5%. What ideas Taco Bell considered when creating their mobile website. Additionally, in the how-to article you'll gain some key insights from an expert on how to get started in mobile marketing.

The 21st-Century CMO: How Digital Marketing is Driving Organization Transformation, Free Adobe White PaperSales & Marketing Taking full ownership of customer experience management. The explosive growth of digital marketing is driving a significant organizational transformation in which Chief Marketing Officers (CMOs) can redefine and elevate their role as never before. Today's CMOs now have a broad set of tools to impact and optimize customer experiences and ultimately drive revenue for their company. And thanks to recent advances in closed-loop marketing, CMOs can measure and demonstrate the effectiveness of their digital marketing efforts in terms of customer acquisition, customer retention, and revenue growth. This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.

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