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| Title: Definitive Guide to User Management |  |
| Primary Category: Sales & Marketing | |
| Short Description: This guide explores effective user management strategies and walks through best practices and case studies. | |
| Long Description: Success on today's web is based on building a vibrant audience of online users and understanding who they are. Not just a name or an email address, but the characteristics that make up a person - age, gender, geography, interests, friends. Often coveted by marketers, these traits have always been hard to obtain and even harder to utilize… Until now. The technology that makes this possible is known as user management - solutions that enable companies to acquire more users online and learn more about those users in order to engage them more successfully. | |
| Publisher: Janrain | |
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